Fashion

Ideals of feminine beauty altered radically. Hair was worn shorter, as were dresses, which reached just below the knee. The short pageboy cut was successfully combined with the cloche, the most popular women's hat of the day. With regard to underwear, revolutionary changes were brought about by the advent of the brassiere; makeup involving lipstick and nail varnish also became established in this period.

The moustache and or beard ceased to be an integral part of men's appearance, and baggy flannels were combined with broad-check tweed or plain jackets. Men's dress was complemented by various types of hat, such as the straw boater or the panama.

The town centre filled with shops, offering people in Heraklion absolutely anything they needed so as to be in with the spirit of the times. In response to this spirit, the Avedis drapery owned by A. Avedisian (on what is now St. Minas street) was the first shop to use window mannequins.